This work investigates the sociological and psychological factors that led idealistic young Americans to join new religious movements during the 1970s. Authors Carroll Stoner and Jo Anne Parke utilize investigative journalism and interviews to analyze the recruitment tactics, internal structures, and social impact of these organizations on American families and the individuals involved.

Experts and sociologists often cite this book as a primary source for understanding the moral panic and social dynamics surrounding new religious movements in the late 20th century. Readers frequently note that the prose remains accessible while providing a detailed, journalistic account of the era's counter-cultural shifts.