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This text is a briefer paperback version of the widely-adopted Miller/Jentz BUSINESS LAW TODAY: THE STANDARD EDITION. THE ESSENTIALS offers the very same traits that have made that book so successful edition after edition - it provides the legal credibility and authoritativeness of a traditional business law book while also offering strong visual appeal and student friendly features. The text's engaging, high-interest presentation is complemented by the essential detail and information necessary to completely explain law topics. The book truly offers you and your students the best of both worlds--a credible business law source, which students will be motivated to read. Its magic and the cornerstone of its widespread success is in this ability to appeal to both instructors and students without being mutually exclusive. BUSINESS LAW TODAY: THE ESSENTIALS also offers the most comprehensive teaching and learning support package on the market, with something to fit many different instructional or learning styles. This text explicitly meets the AACSB curriculum requirements.
This text aims to provide a comprehensive yet accessible overview of essential business law principles. It is designed for students and instructors alike, offering the legal credibility of a traditional business law textbook while incorporating engaging, high-interest presentations and student-friendly features. The book balances essential detail with clear explanations, ensuring a thorough understanding of legal topics without overwhelming the reader. It is structured to meet AACSB curriculum requirements and is supported by a robust teaching and learning package.
This textbook is presented as a briefer paperback version of a more comprehensive standard edition, aiming to balance legal credibility with student engagement. Its success is attributed to its ability to appeal to both instructors and students by offering essential detail in an accessible format. The inclusion of a comprehensive teaching and learning support package suggests a focus on diverse instructional and learning styles. The text explicitly meets AACSB curriculum requirements, indicating its suitability for business education programs.
Page Count:
936
Publication Date:
2010-01-01
Publisher:
Cengage Learning US
ISBN-10:
1111785805
ISBN-13:
9781111785802
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