Advertising 2.0: social media marketing in a web 2.0 world
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Author Description
Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.
Page Count:
202
Publication Date:
2008-01-01
Publisher:
Praeger Publishers
ISBN-10:
0313352968
ISBN-13:
9780313352966