Author Description

Document from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, course: Master of Business Administration, language: English, abstract: In this assignment the main goal will be to define and analyze the target market for the recently launched Apple Watch. For this, some of the marketing concepts and tools (SWOT analysis, PEST tool, etc.) will be put in practice. After the iPhone's selling success, Apple has entered the smartwatch segment with the Apple Watch to also become the leader. This assignment will analyze some internal and external key factors which could potentially have a very deep impact on Apple's chances to succeed. This analysis will identify the Apple Watch value proposition; assess any risks involved in the product go-to-market approach and discuss the potential market trends. After performing the above mentioned analysis and definition of the Apple Watch market and target customers and according to the outcomes, the Apple Watch USP (Unique Selling Proposition) will be formulated in the Conclusion section of this assignment.