Author Description

For courses in general biology. This ISBN is for the Pearson eText access card. Setting the standard for excellence, accuracy, and innovation Campbell Biology delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances Neil Campbell's vision of meeting and equipping students at their individual skill levels by developing tools, visuals, resources, and activities that encourage participation and engage students in their learning. Known for strategically integrating text and artwork, this trusted course solution works hand in hand with Mastering Biology to reinforce key concepts, build scientific skills, and promote active learning. The 12th Edition meets demonstrated student needs with new student-centered features, expanded interactivity in the eText, downloadable Reading Guide worksheets that emphasize key concepts, and a fully revised assessment program. Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience. It lets students highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily schedule readings and share their own notes with students so they see the connection between their eText and what they learn in class - motivating them to keep reading, and keep learning. And, reading analytics offer insight into how students use the eText, helping educators tailor their instruction. NOTE: This ISBN is for the Pearson eText access card. For students purchasing this product from an online retailer, Pearson eText is a fully digital delivery of Pearson content and should only be purchased when required by your instructor. In addition to your purcha