Author Description

Want to start a business but just lack a winning idea? Unlike most business books that tell you how to run your business better, this book tells you how to come up with the idea in the first place. Enough rhetoric about "do what you love, solve a problem and find a niche." How do you go beyond the tedious clichés to a strategic roadmap that will lead you to worthy business ideas? The author shows that crafting a winning business idea is not some secret talent reserved for the few and all avenues of business idea creation can be distilled to an exhaustive set of five strategic pathways. Each pathway is clearly explained - both the Whats and the Hows - backed by real-life examples from small to large enterprises. At just over 100 pages, this book is a quick, easy, fun read with all meat and no filler. Within a few hours, you will be in command of an authoritative and effective approach to finding your new business idea. If you are looking for a business idea, or if you have one already and want to take it up a notch, then this book was written for you. If you find your mind meandering in all directions when you try to think of new business ideas, then this book is the roadmap that will lead, focus and open your thinking to a productive end. Click on the paperback's "Look Inside" for the Table of Contents. Book length: 26,000 words ____________________ Back cover description: "What makes a good business idea... how do I come up with one?" This is easily the most asked and most unanswered question posed by anyone who wants to start a business. Now, finally, this book answers that perplexing question. Written in a concise and plainspoken narrative, combining the author's experience and research, backed by scores of examples, you will know by the end of the book: * Why