Author Description

About the art of presales workbook, 2nd edition with sustainable presales Presales, also known as sales engineering, has attracted thousands of ambitious (read ‘high-salaried’) people who brave both technical and sales mastery. If you're one of them, this truly interactive guide is a must-have for your personal and professional development. Explore the wonderful world of presales in this easy-to-use, fun, yet deeply reflective, challenging, ‘for-your-eyes-only’ journal-style workbook. Plenty of space for your own writing, drawings and diagrams, the workbook offers a well constructed guide to navigate your current presales role. A dedicated "career coach bot" section gives you an opportunity to visualise your future career, also giving tips based on your personality. If you're up to it, you'll be able explore your personal vision, values, and mission; and further compare them to your employer’s. You may end up thinking about the meaning of life, so proceed with caution. The perfect antidote to those many hours working on your laptop, there’s something calming about putting your thoughts on a piece of paper. There are practical exercises to choose from, including: creating your own list of acronyms, spotting opportunities for improvement, and writing the corporate value proposition in your own words. The second edition of this workbook includes a brand new section on sustainable presales. It helps you understand the need for sustainable presales practices. The guide also gives you concrete ideas about how to apply sustainability in your daily work as a presales consultant. Dr Tuuli Bell, founder and management consultant at Tuuli Bell Ltd, thrives to change the world to be a happier place to live and to work. She has extensive experience in presales - her first job after completing her PhD in physics from the University of Cambridge - and is passionate about women's rights and the environment. Tuuli is also an artist and has created the il