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2The Ultimate Guide to Email Marketing The following topics are covered 1) Introduction to email marketing: definition, benefits, and best practices 2) Building and managing an email list: opt-in forms, lead magnets, and list segmentation 3) Creating effective email campaigns: subject lines, preheader text, calls-to-action, and A/B testing 4) Designing visually appealing emails: using images, templates, and responsive design 5) Email automation: welcome series, behavioral triggers, and abandoned cart campaigns 6) Measuring the success of email campaigns: open rates, click-through rates, conversion rates, and return on investment 7) Email deliverability: avoiding the spam folder, list hygiene, and managing bounces and unsubscribes 8) Advanced email marketing strategies: personalization, segmentation, and targeted campaigns 9) Legal considerations for email marketing: GDPR, CAN-SPAM Act, and opt-in requirements 10) Wrapping up: putting everything into practice, creating a plan for ongoing success, and future considerations for email marketing.