Author Description

BrandCraft: The Manager's Guide to Shaping Corporate Identity and Image Appendix: Resources for Brand Managers Books, Journals, and Websites Branding Tools and Templates Professional Organizations and Networking Index This book, "BrandCraft: The Manager's Guide to Shaping Corporate Identity and Image," provides a comprehensive guide for managers seeking to understand and excel in their role in corporate branding and image management. Each chapter covers essential aspects of branding and provides practical insights, case studies, and actionable strategies to help managers effectively shape their company's brand identity and image in the competitive business landscape. Table of Contents Chapter 1: Introduction to Corporate Branding Chapter 2: Evolution of Corporate Branding Chapter 3: Understanding Brand Identity Chapter 4: Brand Strategy Development Chapter 5: Brand Positioning and Differentiation Chapter 6: Brand Communication Chapter 7: Brand Consistency Chapter 8: Employee Brand Ambassadors Chapter 9: Managing Brand Reputation Chapter 10: Corporate Social Responsibility (CSR) in Branding Chapter 11: Measuring Brand Performance Chapter 12: Handling Brand Crises Chapter 13: The Future of Corporate Branding Chapter 14: Innovative Branding Strategies Chapter 15: Case Studies in Successful Branding