Author Description

The market for private label products in Asia is forecast to more than double between 1995 and 2000, to reach nearly US$100 billion. Sales potential for both the private label manufacturer and retailer is therefore enormous. This market report provides statistical data and analysis, with 31 company profiles and coverage of 11 markets. It also provides forecasts to the year 2000. It examines the market situation in Asia, a rapidly developing region, discussing each market factor in turn. The report provides strategic analysis of 1995-96 market trends and statistics, first at a global level, then at a regional level, focusing on individual countries.