Author Description

Providing students with all the information they need to compete effectively in today's job market, this casebook focuses on marketing, retail and sales. It offers, through graduate profiles, an insight into the selection criteria of employers and institutions. Other casebooks in the series cover the global banking and consultancy, MBA; engineering; equal opportunities for disabled graduates; equal opportunitues for ethnic minorities; equal opportunities for careers women; finance; IT and communications; law; management; placement and vacation work; science; high flyers and supply chain management.