Author Description

The manual is about Strategic Planning and Strategic Management. Both pursuits are critically required by all enterprises: profit and non-profit, government and non-government, all types of enterprises; very large, large, medium, small and micro businesses. The manual is an attempt to remove the veil of complexity from critical functional tools to make them more user-friendly. The book makes available critical management tools for students studying in the field as well as for practitioners. Everywhere there seemed to be the absence of an understanding of strategic management. This Manual is the attempt to make a somewhat complex concept user-friendly. The manual provides readers with a user friendly model for strategic plan development. The basic idea behind the work is to get people involved in productive activities, organizations and community groups in the culture of strategic thinking, planning and management.