Author Description

Management Principles & Applications is a comprehensive textbook designed as per the National Education Policy (NEP) guidelines. It offers an in-depth understanding of the fundamental concepts of management, enriched with case studies, role-play exercises, skill-building activities, and contemporary issues such as digitalisation, entrepreneurship, and ethics. This Edition seamlessly blends traditional theories with the latest managerial practices, making it a valuable resource for readers. This book is intended for the following audience: • B.Com. (Hons.) Students across Indian universities, especially those pursuing the DSC-1 paper on Management Principles and Applications • The University of Delhi and its associated bodies: o Non-Collegiate Women's Education Board (NCWEB) o School of Open Learning (SOL) • Educators & Professors looking for a well-structured, NEP-aligned textbook • Management Enthusiasts who wish to gain foundational and contemporary insights into managerial functions, strategies, and applications The Present Publication is the 4th Edition, authored by Dr V.S.P. Rao, with the following noteworthy features: • [Easy-to-understand Format] Concepts are explained lucidly with ample illustrations • [Practical Aids] Examples, charts, and tables facilitate quick learning and retention • [Case Studies & Skill-building Exercises] End-of-chapter activities encourage creative thinking and problem-solving • [Role-play Exercises] Immersive activities allow students to enact managerial scenarios individually or in groups • [Holistic Evaluation] Summaries, review questions, and practical exercises after each chapter help consolidate learning • [Inclusion of Contemporary Topics] Covers digitalisation, globalisation, ethics, sociocracy, subaltern management ideas, and workplace diversity • [Guidance from an Award-winning Author] Written by a seaso