Author Description

TECHNOLOGY STRATEGY ESSENTIALS: A CONCISE GUIDE AND PRIMER An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of technology strategy. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, and managers. Written in a crisp and easy-to-read format, the book covers a wide range of topics including the technology life cycle, innovation diffusion, disruptive innovation, open innovation, and blue ocean strategy, among others. Each topic is presented in a concise manner, with real-world examples and case studies that illustrate key concepts and strategies. The book's key features include its practical and actionable insights, making it a useful guide for those looking to apply the concepts of technology strategy in the real world. Bharat Rao is a researcher, educator, and author. He is Research Professor in the Department of Technology Management and Innovation at New York University’s Tandon School of Engineering. He is also the author of Marketing Essentials: A Concise Guide and Primer, Magical: How Magic and its Star Performers Transformed the Entertainment Economy, and Defense Technological Innovation: Issues and Challenges in an Era of Converging Technologies.