Author Description

This Book Is Presented In A Compact, Easy-to-understand Language, Incorporating New Topics. It Tries To Strike A Harmonious Balance Between Time-tested Management Principles And Their Successful Application In A Dynamic World. This Book Aims To Fulfil The Requirement Of Students Of B.com. (hons.) Core Paper Based On Undergraduate Curriculum Framework (ugcf) For The University Of Delhi, Non-collegiate Women's Education Board (ncweb), School Of Open Learning (sol) Of The University Of Delhi And Various Universities Throughout India. The Present Publication Is The 2nd Edition, Authored By V.s.p. Rao, With The Following Noteworthy Features: • [chapter Outline] Clear Statement Of Topics Covered In Each Chapter Is Given At The Beginning. This Essentially Helps The Students In Chalking Out A Clear Road Map From An Examination Point Of View • [textual Matter] The Book Is Divided Into 19 Chapter, Which Covers The Following: O Introduction O Planning O Organising O Directing & Controlling O Salient Developments & Contemporary Issues The Text Provided Is Researched-based, Student-friendly And Eminently Readable Because Of Its Easy-to-understand Language. The Text Offers A Lively Commentary In A Conversational Style On The Ongoing Nature Of Real Organisations And The Behaviour Of Individuals And Teams That Work Within Them. • [contemporary Examples] Complex Topics On Theory Are Presented Through Contemporary Examples • [charts, Boxes & Tables] Have Been Inserted To Present The Contents In A Capsule Format • [cases Studies] & Skill-building Exercises Are Also Provided At The End Of The Chapter To Develop Problem-solving Skills And See How Theoretical Concepts Find Expression In Real Life • [role Play Exercises] Offers Students A Great Learning Opportunity To Assume The Role Of A Person Or Act Out A Given Situation • [chapter Summary & Review Questions] Each Chapter Ends With A Summary Of Important Points, Followed By Test Questions That Help Students To Check Their Understanding