Author Description

Part I: Children As An Audience -- Viewing And Listening Parameters Among British Youngsters / Bradley S. Greenberg -- Television Viewing By Pre-school-age Children / Jack Lyle And Heidi R. Hoffman -- Concepts Of Order And Balance In A Children's Tv Program / Grant Noble -- Tv For Children: Communicator And Audience Perceptions / Bradley S. Greenberg -- Part Ii: Individual And Social Factors Which Shape The Viewing Experience -- The Functions Served By The Media / Cecilia Von Feilitzen -- Children's Uses Of Television / J.r. Brown -- Social Factors In Media Use / Richard Dembo And Robin Mccron -- The Parameters Of Attraction To Mass Media Figures / Dennis Howitt And Guy Cumberbatch -- The Family As A Mediator Of Television's Effects / J.r. Brown And Olga Linne -- The Family Environment And Adolescent Television Use / Jack Mcleod And Jane Delano Brown -- Part Iii: Processes Of Influence And Some Effects Of Exposure To Television -- Social Learning And Imitation In Relation To Tv / Bromley H. Kniveton -- Introduction Of Tv And Effects Upon Children's Daily Lives / Joyce Cramond -- Television And Violence / John P. Murray -- Effects Of Tv Advertising On Children And Adolescents / Scott Ward -- The Effects Of Television On Children / Denniss Howitt -- Alternative Models Of Television Influence / Denis Mcquail. Edited By Ray Brown. Includes Bibliographies And Indexes.