This book guides libraries in developing effective branding strategies to communicate their value in the modern information landscape. Elisabeth Doucett, a branding professional turned librarian, provides a step-by-step approach for public libraries to create a clear message and communicate it to their target audiences. The book addresses how libraries can position themselves as preferred providers of information and entertainment resources amidst a complex new media environment. It focuses on tailoring branding efforts specifically for the nonprofit public library sector.

The book is presented as a practical guide for librarians seeking to enhance their institution's public image and outreach. It aims to equip library professionals with the tools to effectively market their services in an increasingly competitive information environment. The approach emphasizes strategic communication and the development of a distinct brand identity tailored to the unique context of public libraries. The author's background bridges professional branding expertise with practical library experience, suggesting a grounded and actionable methodology.