This book demonstrates how to harness the power of social networks within organizations to drive tangible business results. Authors Rob Cross and Robert J. Thomas, drawing on a decade of research with over a hundred leading companies and government agencies, detail how executives and managers can leverage these often-unseen assets. They present actionable strategies for increasing revenues, reducing costs, and accelerating innovation through the application of network thinking.

The book is presented as a practical guide for executives and managers seeking to improve organizational performance by understanding and utilizing social networks. The authors' extensive experience with numerous top-tier organizations lends authority to their insights. The premise suggests a focus on actionable strategies derived from real-world applications, aiming to provide a clear path toward measurable business improvements.