Author Description

This Access-Code Card will allow your students to participate in the Market Entry Strategy Project created by David C. Wyld, Southeastern Louisiana University. This assignment is an interactive electronic project appropriate for use at both undergraduate and graduate levels. It stresses the three themes emphasized through the text: culture, globalization, technology and e-business. To be completed by small groups of students, the project has 4 options based on the time and intensity instructors wish to devote to it. **Market Entry Strategy Project can be accessed through the OneKeys that accompany Wild/Wild/Hana s International Business, 4th edition or through http: //www.prenhall.com/mesp> with an access code."