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This book provides an understanding of the nature and function of theme parks as spaces of entertainment, with comprehensive analyses of their operation, strategies, finance and marketing. Illustrated throughout by worldwide case studies, empirical data and practical examples, this book will be of interest to students in leisure and tourism management, and to practitioners in the industry, providing a practical guide to the planning and development of theme parks.--BOOK JACKET.
This book investigates the multifaceted nature and operational dynamics of the global theme park industry. It offers comprehensive analyses of theme park operations, strategies, finance, and marketing, drawing on worldwide case studies, empirical data, and practical examples to illuminate their function as entertainment spaces.
The book is presented as a practical guide for students and practitioners in leisure and tourism management, focusing on the planning and development of theme parks. Its approach emphasizes comprehensive analysis supported by real-world examples and data, suggesting it serves as a valuable resource for understanding the industry's core components.
Page Count:
459
Publication Date:
2007-01-01
ISBN-10:
1845932080
ISBN-13:
9781845932084
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