Author Description

The first-ever series curated by the Channel for the Channel. “Wes, Marnie, Matt, and Juan are a kick-SaaS team. With their witty wordplay and real-world strategy through the lens of business, strategy, security, and insurance, they guide you through tactical ways to elevate your MSP. You’ll no doubt be SaaS-tified you picked this one up!” —JOHN HARDEN, Auvik As MSPs transition from one-time purchases to subscription-based models, there’s a huge growth opportunity in the shift from SaaS (Software as a Service) to SaaSSy... Something as a Service + Security. Gone are the days when your work is limited to firewalls and support tickets. Today’s clients need automation, one-click compliance, and a solid security plan against cyber attacks. But until now, MSPs haven’t had the language to translate their security offerings into something clients are clamoring to purchase. Learn the why, the what, and the how of delivering service that distinguishes you from your peers and protects your clients’ businesses against cyber crime. It’s time to distinguish your MSP by adding truly consultative services that set your clients apart from their peers. And when they succeed, you succeed. You won’t need to “sell,” when your recommendations are what drives their business outcomes using your technology initiatives. In fact, those clients will become your new referral network. “This book serves as a reminder to revisit the fundamental pillars of any successful business. Referred to as the 3 Ps—People, Process, and Product (or Service)—these interconnected components form the bedrock of organizational success. It underscores the importance of recognizing the interdependence of people, processes, and products, as neglecting any one of these areas can impede organizational growth and effectiveness. Through a renewed focus on these foundational principles, businesses can navigate the path to sustained succes