This manual provides a comprehensive guide to establishing and managing a profitable personal training business. It details hundreds of innovative strategies for streamlining operations, reducing costs, increasing performance, and ultimately boosting profits. The book emphasizes practical application with ready-to-use forms, website resources, and cost-cutting ideas. A companion CD-ROM includes a business plan template in MS Word.

This book is presented as a practical, hands-on guide for aspiring and current personal training business owners. The inclusion of a CD-ROM with a business plan template suggests a focus on actionable tools for immediate implementation. The content appears geared towards improving efficiency and profitability through operational adjustments and cost management.