Author Description

"Building Your Dream brings a practical, hands-on approach to Small Business and Entrepreneurship. Good focuses on start-up versus managing a small business and walks the students through the fundamental 10-stage approach that is involved in starting a business. The students benefit from this 'how to', action-oriented approach. Students will understand what it takes to succeed in an entrepreneurial career from understanding the skills needed, to conducting a feasibility study; how to finance a new business, to completing a Business Plan by the end of the semester." --