Author Description

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1917 Excerpt:...so many gallons of grease to American railroads, but merely contract to keep every piece of rolling stock properly lubricated for a given period? Why is it that the Griffin Wheel Company no longer sells wheels but wheel service on a mileage basis? The answer to all these questions is the same: There has been a rapid evolution in American business of recent years, to the great advantage of the consumer, and to the equal benefit, although less easily perceived, of the seller. If the lumber manufacturers have been backward in this development, they are none the less willing to acknowledge and subscribe to its worth right now. The White Pine Monograph Series is simply one evidence that the lumber manufacturers have caught step with the times. They realize that no longer is it their function merely to sell White Pine, a tangible commodity. They realize that no longer is it enough that White Pine, because of its intrinsic qualities, does deliver on the job. They know that to-day their function is the delivery to the consumer, to his agents and to his professional advisers of all the White Pine service which it is their privilege to supply. They know now that White Pine itself is merely a commodity-alibi for a far-reaching service. As related to the consumer's professional advisers, the architectural profession, White Pine service means not alone the crisply cut mould ings, the weather resistance, the ability to hold paint, nor any of the many other qualities inherent in the wood itself, which make up the White Pine service delivered on the job. As related to the architect, the fullest measure of White Pine service must go back of that. It must include all the help the manufacturers can offer to the architect in selecting the grades of the commodity which will bes...