Library management and marketing in a multicultural world
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Author Description
Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community.
Page Count:
366
Publication Date:
2007-01-01
ISBN-10:
3598220324
ISBN-13:
9783598220326