A Strategic Nature: Public Relations and the Politics of American Environmentalism
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Author Description
Introduction: Public Relations And Its Problems -- 1. Seeing Like A Publicist: How The Environment Became An Issue -- 2. Bringing The Outside In: Managing The External Environment -- 3. Environment, Energy, Economy: The Campaign For Balance -- 4. Pr For The Public Interest: The Rule Of Reason And The Hazards Of Environmental Consensus -- 5. Sustainable Communication: Green Pr And The Export Of Corporate Environmentalism -- 6. The Climate Of Publicity: Climate Advocates And The Compromise Of Pr -- 7. Shared Value: Promoting Climate Change For Data Worlds -- Conclusion: We're Supposed To Be Engaging -- Appendix 1. Interviews And Observation Sites -- Appendix 2. E. Bruce Harrison Company, List Of Clients, 1973-1997 -- Notes -- Bibliography -- Index.
Menrva's Summary
THE THESIS
This book investigates how public relations strategies have fundamentally shaped the development and public perception of American environmentalism. Melissa Aronczyk, a scholar in communication and media studies, utilizes historical archives and professional interviews to argue that environmental advocacy has become inextricably linked to corporate communication techniques, often prioritizing consensus and brand management over radical systemic change.
THE SCOPE MAP
What You Will Find
- Historical analysis of the E. Bruce Harrison Company and its influence on environmental discourse from 1973 to 1997.
- Examination of the shift from grassroots activism to professionalized, corporate-aligned environmental communication.
- Case studies on the promotion of 'sustainable' corporate practices and the 'climate of publicity.'
Scope Limits
- The text focuses primarily on the American context and does not provide a comprehensive global history of environmental movements.
- It does not offer a manual for effective environmental activism but rather a critical analysis of existing communication structures.
THE AUTHORITY PERSPECTIVE
Experts in communication studies and environmental sociology highlight this work as a critical examination of how professionalized messaging influences political outcomes. Readers frequently note the academic density of the prose and the rigorous use of primary source data to support the author's arguments.
Page Count:
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Publication Date:
2022-01-01
Publisher:
Oxford University Press,
ISBN-10:
0190055367
ISBN-13:
9780190055363
Public Relations
Climatic changes
Corporate Responsibility
Communication Studies
Sociology
Public opinion