
From the mid-90s to the present, television drama with religious content has come to reflect the growing cultural divide between white middle-America and concentrated urban elites. As author Charlotte E. Howell argues in this book, by 2016, television narratives of white Christianity had become entirely disconnected from the religion they were meant to represent. Programming labeled 'family-friendly' became a euphemism for white, middlebrow America, and developing audience niches became increasingly significant to serial dramatic television. Utilizing original case studies and interviews, Divine Programming investigates the development, writing, producing, marketing, and positioning of key series including 7th Heaven, Friday Night Lights, Rectify, Supernatural, Jane the Virgin, Daredevil, and Preacher.As this book shows, there has historically been a deep ambivalence among television production cultures regarding religion and Christianity more specifically. It illustrates how middle-American television audiences lost significance within the Hollywood television industry and how this in turn has informed and continues to inform television programming on a larger scale. In recent years, upscale audience niches have aligned with the perceived tastes of affluent, educated, multicultural, and-importantly-secular elites. As a result, the televised representation of white Christianity had to be othered, and shifted into the unreality of fantastic genres to appeal to niche audiences. To examine this effect, Howell looks at religious representation through four approaches - establishment, distancing, displacement, and use - and looks at series across a variety of genres and outlets in order to provied varied analyses of each theme.
How does the evolution of American dramatic television production between 1996 and 2016 reflect the shifting cultural and industrial negotiation of Christianity within the industry? Charlotte E. Howell, a scholar of media and production cultures, utilizes original interviews and industry case studies to argue that television narratives of white Christianity have become increasingly disconnected from actual religious practice. She posits that as Hollywood shifted its focus toward affluent, secular, and urban niche audiences, the representation of Christianity was relegated to the margins or transformed into fantastic tropes to suit these demographics.
What You Will Find
Scope Limits
Scholars and media critics recognize this work as a significant contribution to the study of how production culture influences narrative content. Readers frequently note the academic rigor of the prose and the clarity with which Howell maps the industry's move toward secular, upscale audience niches.
Page Count:
288
Publication Date:
2020-03-19
Publisher:
Oxford University Press
ISBN-10:
0190054387
ISBN-13:
9780190054380
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