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A thoroughly researched and definitive history of a major company in a major industry by the expert in the field. The author has penetrated the "tartan curtain" to uncover a great deal of new material on the Scotch whisky industry, such as DCL's organization of bootlegging during American prohibition. But as well as chronicling DCL's potable activities and the development of its chemical activities, he relates his findings to a wide range of issues of current interest in business history, such as diversification, acquisition, and size.
This work investigates the corporate evolution of the Distillers Company Limited (DCL) to determine how a dominant firm navigated market expansion and diversification between 1877 and 1939. R. B. Weir, an expert in the field, utilizes extensive archival research to analyze the company's strategic maneuvers within the Scotch whisky industry and its subsequent entry into the chemical sector. The text provides a rigorous examination of how DCL managed internal organization, acquisitions, and international trade challenges, including the complexities of the American prohibition era. By situating DCL's specific history within broader economic frameworks, the author offers a detailed account of industrial growth and corporate governance during a period of significant global change.
What You Will Find
Experts recognize this text as a foundational study for understanding the intersection of the spirits industry and corporate business history. Readers frequently note the academic density of the prose and the depth of the archival research presented by the author.
Page Count:
456
Publication Date:
1996-02-01
Publisher:
Clarendon Press
ISBN-10:
0198288670
ISBN-13:
9780198288671
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