Author Description

"Why read this book? Because in the digital age, where we are daily inundated with useless information, those people who can use language and stories to differentiate themselves will thrive. Personal and corporate brands must be built on 'authenticity'. And there is no better way to be authentic than to speak and write plainly. In our cynical twitter age, the day of the slick ad man has passed. Every person in every company - no matter what their job - must be able to articulate clear messages in a way that will attract the attention of people and keep them reading, watching or listening. We're all journalists now. So why not get an ex journalist to teach you how it's done? This book covers everything from how to come up with good ideas, how to write engaging copy with eye-catching headlines, how to speak elegantly in public, how to survive and thrive on social media, and how to get your message across effectively to clients, potential clients and the press. The author argues that effective communication does not require a degree in English or a lifetime working in the media. You do not need to be an expert in grammar or sentence construction to write and speak well. You merely need to find simple ways to come up with original ideas, and then be able to articulate those ideas in a way that is clear and meaningful. The Art of Plain Speaking teaches you how to do this in a simple step-by-step way."--Provided by publisher.