Author Description

Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom. For courses in Introduction to Communication. A 5-principles approach that helps students build practical communication skills Communication: Principles for a Lifetime presents an accessible overview of the fundamental theories and skills of communication. By organizing the text around 5 key principles of communication, authors Steven Beebe, Susan Beebe and Diana Ivy show the importance of the interplay among communication concepts, skills and contexts. The 9th Edition reflects the latest in the field, with coverage of topics such as collaborating virtually, using AI in group research, parasocial relationships people develop with influencers and other online content providers and more.