Author Description

This study probes the impact which TV has on the cultural values of the Nigeria youths. It specifically tackles the impact of western TV programmes on Nigeria University students. The research posits that the current trends in the cultural behaviour of youths in Nigeria as observed among Federal Polytechnic Bida Students are significantly associated with their perception of western culture and exposure to western TV programmes. The assumption that foreign media content has direct powerful effects is shared by optimistic modernization theory.From the review of related literature, the following hypotheses emerged for testing HI: More exposure to TV will tend to the identification of western television stars as models. H2: The improvement of Local TV movies industries will increase Nigerian youths’ preference for local TV product. Research hypotheses 1 and 2 received statistical support from the analysis of collected data using the survey research method Recommendations to check the cultural genocide for further research were preferred.