Author Description

Whether you're doing a scholarly work or a textbook, shooting for a trade book on the New York Times bestseller list or an article in The Atlantic-it's the same challenge: writing well. Really well. No matter what you have to say, good writing helps you get there. Tools of the Trade focuses on the four keys to writing good nonfiction: heightening the reader's interest; increasing their understanding & remembering. And developing the relationship--while avoiding the no-no's The techniques in the book are designed to help you accomplish these things.