Author Description

Those who want to write a book believe writing it is hard. Those who have written a book discover that marketing the book is harder. One Million Readers is for traditional or self-published authors of nonfiction who want to feel more confident about marketing their books, but don't know where to start. It's for those who want to gain power and control over their book sales and achieve real results. Learn why creating your book marketing strategy is the most important thing you can do for your author career and your business, and how to create your own. Boni Wagner-Stafford walks you through everything you need to market your book, starting with creating the right book for the right audience. In section one of the book, Getting Started, you'll explore your objectives, target audience, your unique selling proposition, how to scan your market for competition and broader environmental factors, setting a budget, and placement and pricing strategies. Section two, Messages and Methods, is a guided tour through decisions you need to make around your web presence, social media, public relations, reader reviews, email marketing, promotional products, handling a book launch, your book signing kit, and advertising. Section three is about Taking Action. Here's where you'll learn how to create your tactical timeline, pull together contact lists, how to set baseline measurement and track metrics. It's also where you'll learn how to craft your book overview and strategy brief, and then pull it all together into a polished, professional marketing strategy that will bolster your confidence, impress others, and ensure you never again wonder what you should do today to market your nonfiction book. One Million Readers is complete with real-life examples of book marketing strategies so you can see how the advice in the book translates and applies to your book. The only way to get a handle on which of the gazillion possible things