Author Description

Three types of video resources are available to support the Ninth Edition. Lecture Launchers present chapter overviews and two key concept segments to introduce the video program for each chapter. Video Cases highlight the challenges faced by a wide variety of businesses. While these cases correlate to the end-of-chapter video cases, they can also stand alone for optimum flexibility. End-of-part videos correlate to the Running a Business continuing case (Finagle-a-Bagel) that appears in the text.