Author Description

This is the e-version of successful and now completely updated hardback book acclaimed by the media as the best they have seen on the subject. It covers every aspect of publicity. It will enable you to DIY and save thousands by not using an agency. It covers writing and presenting the various types of press release, distribution, photography, direct mail, e-marketing, advertising, graphic designers, printing, tools of the trade, exhibitions, newsletters plus how social media can help. Written by Alan Godfrey, who is still a working partner of AGM Publicity, set-up 26 years ago to serve manufacturers and suppliers worldwide.