Author Description

The peculiarities of the wine trade make it a particularly profitable sector of agribusiness. That is if the right fundamentals support an informed business model. The Business of Winemaking puts every conceivable facet of running a winery into perspective, from writing business plans and acquiring financing to tax considerations and marketing. It is the definitive, single ready resource for winery managers, owners and investors. Abundantly illustrated and written in an understandable style, the book also addresses the technical rudiments of viticulture and enology as well as all of its related business correlates, and features comprehensive case studies from 20 winery sites from coast to coast.