Author Description

This bestselling textbook has been extensively revised, reorganised and updated for the AS and A Level Business Studies specifications from September 2008. The 4th edition of this market-leading text from the respected and trusted team of authors - Dave Hall, Carlo Raffo and Rob Jones - now includes the additional expertise of Alain Anderton to give you the best resources for you and your students. Fourth edition suitable for ALL boards - including IB, OCR and Edexcel. Gives you confidence in the quality of the texts by giving you resources written by an experienced, authoritative and respected team of examiners and course developers - Dave Hall, Carlo Raffo, Rob Jones - and now including bestselling author Alain Anderton. Provides comprehensive coverage of all specifications including Edexcel, OCR, and IB. Helps students achieve the best results with full coverage of all the new assessment objectives, plus short answer, data response and case study questions that follow the new assessment style. Motivates students with the latest theory and practice that focuses on today's business issues and critique sections that encourage debate. Enhances the clarity of diagrams, figures, tables and charts with the engaging full colour design.