Author Description

- What is Fashion? - Historical Perspective of the Fashion Industry - The Economic Way of Thinking - Fashion Industry through the Study of Microeconomics - Macroeconomics and the Fashion Industry - Principles of Economics and the Fashion Industry - Understanding Fashion Businesses - Measuring the State of the Economy - Development of International Fashion Economics - Trends in Fashion - Real-world examples that display the growth and decline of major businesses - End-of-chapter study questions, key terms, and Internet activities - Articles from business periodicals that relate to the content of each chapter - Instructor's Guide provides suggestions for planning the course and using the text in the classroom - PowerPoint Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms