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Artificial Intelligence In Digital Marketing - Cheat Sheet AI digital marketing is a huge topic and one that is going to grow in importance over the coming years. While there's a huge amount to unpack, this cheat sheet will provide everything you need to know in a single place. AI Will Change Google Google already considers itself an "AI first" company. That means that AI is at the heart of everything it does and certainly its long-term goals. What this means for marketers, is that Google is going to become increasingly conversational, as we have already seen in the previous years. What you need to do: Use latent semantic indexing in your content Write high quality content Use a good vocabulary and lots of natural language Incorporate questions Think about the "intent" of a search term Computer Vision Will Make Images Searchable This is already possible, and it's only matter of time before it becomes a reality. Google will soon start using machine learning to search images, which means you need to be more careful about the ones you choose. What you need to do: Replace borrowed/low quality/irrelevant images Use images that will further enforce the topic of your articles Marketers Will Use Predictive Analytics We are already being tracked by cookies, which allow sites to show us personalized ads. This will be taken to the next level however, as companies start using machine learning and predictive analytics in order to show us things that they guess we might like based on stats and our own previous behavior. Every ad will be tailored and will show us things we hadn't even considered. What you need to do: Creating user profiles on your site will let you collect more information Make sure you are keeping track of as much data as possible Know your buyer persona/target demographic This will also have a big