This work investigates the enduring cultural impact and production history of the 1939 film Gone With the Wind through the lens of a comprehensive private collection. Author William B. Pratt utilizes the extensive archives of Herb Bridges to document the film's creation, its cast, and the subsequent explosion of fan-driven memorabilia. The text serves as both a historical record of the production and a catalog of the material culture that emerged in the decades following the film's release.

Collectors and film historians frequently cite this volume as a primary reference for identifying authentic memorabilia related to the production. The text is noted for its accessibility and focus on the visual history of the film rather than academic film theory.