This book provides marketing managers with essential strategies for building strong brand loyalty. The author, Mike Maloney, draws on insider insights, practical tools, and real-world examples to equip readers with the skills needed for effective brand building. It focuses on power positioning and great advertising as key components for success in the competitive marketplace. Readers will learn how to develop winning strategies that foster lasting customer relationships.

This book is presented as a practical guide for marketing managers seeking to enhance brand loyalty. The content focuses on actionable strategies related to positioning and advertising, supported by case studies and tools. The approach suggests a focus on established marketing principles rather than emerging trends. The book aims to equip professionals with the knowledge to become effective brand builders.