This bibliographical study investigates the historical development of children's literature in the English language and its emergence as a profitable market. The book, originating from an exhibition at the Pierpont Morgan Library, examines how creative talents sought to appeal directly to young readers, driven by artistic purpose or financial incentive. It traces the evolution of the publishing industry's recognition of children as a distinct and valuable audience. The authors explore the interplay between creators and the market forces that shaped the production of books for children.

The book is a scholarly examination of the history and business of children's literature. Its origins in a library exhibition suggest a focus on historical research and bibliographical detail. The subject matter indicates an interest in the publishing industry and the creative motivations behind children's books. It likely appeals to academics, librarians, and those interested in the history of books and publishing.