The 2010 edition of this career guide provides strategies for navigating a competitive job market. Martin Yate, a seasoned career advisor, offers advice on resume writing, keyword optimization, social networking, and interview techniques. The book includes a new section, "Where the Jobs Are," highlighting high-demand fields like education, engineering, and healthcare, along with specific job titles and strategies for securing positions within them. The aim is to equip job seekers with the tools needed to gain an advantage and land desirable employment.

As a long-standing guide in the career advice genre, 'Knock 'em Dead' is generally recognized for its practical, actionable advice tailored to the contemporary job market. This edition, published in 2009 for the 2010 job market, focuses on strategies relevant to that period, including the emerging importance of social networking and keyword optimization in resumes. The inclusion of a 'Where the Jobs Are' section suggests a focus on current industry trends and specific sectors experiencing growth. The book aims to provide job seekers with a competitive edge through proven techniques for resume creation, interviewing, and career advancement.