The Seven Myths of Customer Management challenges the prevailing notion that customer satisfaction is the ultimate business goal, arguing instead for a more pragmatic, profit-driven approach.

This book is presented as a pragmatic and practical guide for businesses seeking to re-evaluate their customer management strategies. It aims to dismantle commonly held beliefs about customer service and replace them with a more profit-oriented framework. The authors provide actionable steps to integrate customer service with financial goals, suggesting a departure from a sole focus on satisfaction. The book is positioned as a resource for those who prioritize commercial success alongside client relations.