Author Description
Changes in society and in professional practice have given public relations unprecedented acceptance, growth, and power in the modern world. This volume cuts through the mystery and misinformation which have long obscured the nature of public relations to show how it works, how it is growing, and where it is going. Drawing on his 35 years experience in the field, the author explores the philosophy of public relations, and its relationships with the media, advertising, marketing, law, and business management. He also discusses public relations as an important corporate function in organizations of all kinds, the impact of new technology, and the need to maintain high ethical standards of practice.
Menrva's Summary
THE THESIS
This volume investigates the evolving role, philosophy, and practical application of public relations within modern organizational structures. Drawing on his 35 years of professional experience, Joseph F. Awad provides a comprehensive framework for understanding how public relations functions as a corporate discipline. He argues that the field has gained unprecedented influence and must be guided by high ethical standards to remain effective in a changing society.
THE SCOPE MAP
What You Will Find
- Analysis of the intersection between public relations and media, advertising, marketing, law, and business management
- Examination of public relations as a core corporate function across various organizational types
- Discussion on the impact of emerging technologies on communication practices
Scope Limits
- The text does not provide a step-by-step tactical manual for daily PR operations
- It does not cover specific crisis management case studies from the 21st century
THE AUTHORITY PERSPECTIVE
Experts recognize this work as a foundational text that clarifies the professional philosophy behind public relations. Readers frequently note that the prose is accessible yet maintains a high level of professional rigor suitable for students and practitioners alike.
Page Count:
158
Publication Date:
1985-01-01
Publisher:
Praeger
ISBN-10:
0030028841
ISBN-13:
9780030028847
Business
Marketing
Communication
Management
Public Relations
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