Contemporary Marketing Plus: Study Guide for the Telecourse
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Author Description
CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself.
Menrva's Summary
THE THESIS
This study guide investigates the core principles of marketing by providing a structured framework for students to master the concepts presented in the seventeenth edition of the primary textbook. The authors, including David Kurtz and Louis E. Boone, utilize their extensive academic backgrounds to synthesize complex marketing theories into actionable study modules. The text serves as a pedagogical bridge, connecting foundational marketing mix components with practical application to prepare students for professional environments.
THE SCOPE MAP
What You Will Find
- Comprehensive review of the marketing mix (product, price, place, promotion)
- Study modules aligned with the seventeenth edition of the primary text
- Practical exercises designed to reinforce theoretical concepts
Scope Limits
- Does not provide original marketing research or primary data
- Limited to the scope of the seventeenth edition of the textbook
THE AUTHORITY PERSPECTIVE
Academic instructors frequently utilize this guide as a standard supplementary tool for undergraduate marketing curricula. Experts note that the text provides a consistent and reliable structure for students navigating the dense material of the primary textbook.
Page Count:
0
Publication Date:
1995-01-01
Publisher:
Dryden Pr
ISBN-10:
0030039835
ISBN-13:
9780030039836
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