This work investigates the practical application of marketing strategies aimed at increasing sales, market penetration, and organizational growth. Author Volney Stefflre utilizes his extensive background as a corporate consultant for major consumer goods firms to construct a framework that balances external market objectives with internal organizational dynamics. He argues that successful strategy implementation requires a nuanced understanding of both corporate goals and the individual motivations of the decision makers involved.

Experts recognize this text as a practical resource for understanding the realities of corporate strategy from a consultant's viewpoint. Readers frequently note that the book provides valuable insight into the human elements that influence high-level business decisions.