
Much of [the] focus in the text is directed to the fundamental changes occurring in today's business world, changes that will effect our lives as we enter the new century. Terms appearing regularly in daily news reports are integrated with the business concepts in the text.... [The book] is the shortest major book available for the first business course.... [The] objective is to permit the instructor to cover all of the text in a single term--Pref.
Page Count:
474
Publication Date:
1995-01-01
ISBN-10:
0030106427
ISBN-13:
9780030106422
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