Author Description

Many students and entrepreneurs realize the importance of a well-developed business plan. However, most need help learning how to write a comprehensive plan. This nuts and bolts, step-by-step approach to penning a business plan takes students from the dream of starting a business to finalizing a business process plan and course of action. Student friendly and highly interactive, the text combines vision with skill, aptitude, and market opportunities. One measure of the success of this text is that over 3,000 of the author teams' former students (since 1976) have launched successful business ventures using the skills and techniques learned in this book.