Author Description

This book is a supporting textbook for the publishing house of electronics industry "" marketing Fundamentals (Second Edition ) "". It is written according to the teaching objectives and the vocational syllabus requirements to help teachers teaching and students autonomous learning and improve the application. The book has set columns such as learning objectives, learning method guidance, training, a master hands first small display, comprehensive training, suitable for different levels of students learning needs, end of the book with the reference answer. This book can be used as the textbook for medium occupation school marketing, e-commerce, international business and financial accounting and other professional. It is also available in the relevant professional charging, enterprise training.